Here are three things I know:
1. It can be hard to get paid for your work when you’re a writer. In a world where some people think fifteen bucks is adequate compensation for a blog post … well, it can feel downright impossible to make a living with words.
2. Marketers and business owners don’t have the slightest clue how to hire a good writer. I’ve talked with enough of them to know that they have no idea what to look for when evaluating writers, so they often end up with content people who are churning out copy that’s best described as “meh.”
3. Writing has never been more important than it is right now. In the digital age, it’s all about engaging with your customers through content. Whether that’s blog posts, e-books, videos or social media, more often than not, those messages start with words.
So let’s do the math: Writers and business owners need each other.
Over the last few years I have half accidentally-stumbled and half barged my way in to the field of content marketing. It hasn’t always been easy — in fact, far from it, back when I was newly divorced single mom of two barely keeping my head above the poverty line. But eventually I found myself making a living — and then a darn good living — largely while working from home.
Now I’m in a spot where writer friends — both professional scribblers and “hobby” bloggers — ask me for advice. Rather than setting up coffee dates with everyone, fun as that is, I thought I’d just try to capture and share what I know here on this blog. (Psst … subscribe for email updates on the left.)
I’ve also recently found myself in the surprising position of talking to several companies about how to run content efficiently and how to hire writers who are worth their money. I’m happy to share those insights as well.
Content is changing and going in new directions all the time — it can be overwhelming and I certainly can’t claim to know it all. There are lots of ways to be a professional writer. I’ve managed to forge my own path over the years and carve out a sweet little professional niche for myself. If I can help other people do the same, it’s my privilege to do so.
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